Cashmeare Crest · Division II
Crête de Violette
Haute French parfumerie. Two Extraits de Parfum at 25% concentration, 14+ hour wear, built to stand on the same shelf as Maison Francis Kurkdjian and Tom Ford Private Blend.
Social Channels
| Channel | Handle (to reserve) | Role | Cadence |
|---|---|---|---|
| @cretedeviolette | Flagship visual world — flacon, ritual, night | 5 posts + daily stories | |
| TikTok | @cretedeviolette | 'Fragrance-Tok' — blind-sniff reactions, compliment tests | 1 video / day at launch |
| YouTube | Crête de Violette | Long-form reviews by fragrance creators, atelier films | 2 / month |
| cretedeviolette | Gifting boards — holiday, Valentine's, Father's Day | Weekly | |
| Fragrantica | Brand listing | Note pyramid and community ratings — credibility with collectors | Listed at launch |
| Email / SMS | Maison List | Waitlist, launch drops, refills | Weekly |
Content pillars
The Night
Evening rituals, candlelight, city after dark.
The Craft
Maceration, chilling, the crimp — luxury proven, not claimed.
The Compliment
Real wearers, real reactions — Sue Noir vs Sue Rouge.
The Gift
Unboxing, ribbon pull, discovery sets.
Costs, prices and supplier figures on this page are planning estimates until real supplier quotes are in hand.