Cashmeare Crest · Division II
Crête de Violette
Haute French parfumerie. Two Extraits de Parfum at 25% concentration, 14+ hour wear, built to stand on the same shelf as Maison Francis Kurkdjian and Tom Ford Private Blend.
French Parfumerie Launch Plan
| Phase | Window | Moves | Win condition |
|---|---|---|---|
| 0 · Protect | Month 0–1 | USPTO word mark Class 3, reserve domain and all handles, IFRA certificates, MoCRA product listing | Names and files secured |
| 1 · Whisper | Month 1–3 | Discovery sets to 30 fragrance creators; private waitlist; Fragrantica listing | 1,000 waitlist sign-ups |
| 2 · Première | Month 3–4 | Online launch timed to holiday gifting; limited numbered 100 ml 'Édition Première' of 500 flacons | Édition sold out |
| 3 · Salon | Month 4–8 | Pop-up salons in Seattle, then New York; niche-boutique consignment | 3 boutique stockists |
| 4 · Paris | Month 9–15 | Esxence (Milan) and Paris niche-perfume showcase; Grasse compounding partnership | European distributor LOI |
| 5 · Maison | Month 15–24 | Third Extrait, refill programme, duty-free and luxury department store pitches | Repeat rate above 30% |
Launch budget (planning estimates)
| Line | Amount |
|---|---|
| Édition Première — 500 flacons, boxes, oil | $9,000–$12,000 |
| Creator seeding — 30 discovery sets + shipping | $1,500 |
| Website build + photography + film | $6,000–$10,000 |
| Paid social at launch (8 weeks) | $4,000 |
| Trademark, IFRA and MoCRA filings | $1,500–$2,500 |
| Total | $22,000–$30,000 |
Costs, prices and supplier figures on this page are planning estimates until real supplier quotes are in hand.